FAQ'S | SEO | Digital Marketing Made Easy

Frequently Asked Questions|SEO
Frequently Asked Questions|SEO

Frequently Asked Questions|SEO



What is Digital Marketing?

Digital Marketing encompasses promotion to public via Internet connected electronic devices, viz. computers, tablets and smart phones. Digital Marketing emphases on channels such as Search Engines, Social Media, apps, Email and websites  to attach with Customers


What is SEO and how keyword is important in SEO?

Search Engine Optimization or SEO is a method in Digital Marketing that allows in increasing the brilliant website traffic over organic search engine results.

The Digital Marketing uses the keyword for the user expediency when searching to find exact information on a search engine and to get healthier ranking in SEO.


On-Page Optimization 

On-Page Optimization represents to all methods that can be directly handles with the website in order to enhance its position in the search rankings. See also a set of Content Optimization.

               1.URL Structure

               2.Meta Tag
                    *Title
                    *Description 
                    *Keywords
               3. Header Tag
               4. Image Tag.
               5. Robots.txt
               6. Site maps
               7. Google Analytics
               8. Google Web Master Tools
               9. Google My Business

   
Off-Page Optimization 

Off-Page Optimization is the most significant part in search engines optimization because it gives back links to your sites and it involves a lot of work on a daily bases. It supports to maximize website performance in search engine for target keywords. Off Page SEO Services are the best way to get additional website traffic

          1. Social Book Marking Submission

          2. Social Media Submission
          3. Search Engine Submission
          4. Do follow  Submission
          5. Profile Creations
          6. Local Listing Submissions
          7. Classifieds Submission
          8. Back link Submissions
          9. Press Release Promotions
        10. Ping Submission
        11. Blog Submissions
        12. Directory Submission
        13. Forum submission

Why SEO is important?


The majority of search engines clients are merely use to click on one of the top 5 ideas in the search results page.  To take an advantage of this and grow visitors to your web site or customers to your online store, your website needs to become visible in one of the top place.

What is Local SEO?


Local SEO is the procedure of optimizing your online products to generate traffic from location-based searches.  It assist in selling and promote the products and services to local customers when they require them.

What are keywords?


Keyword are the process of searching the words and phrases frequently with search engines to find significant pages, images, videos, or any kind of information when hunting for the answers.


What is PR (Page Rank?)

Page Rank is a link analysis algorithm used by Google to help determine the relative importance of a website. 

Each website is specified a Google Page Rank score between 0 and 10 on an exponential scale.



Black hat and White hat?

Black Hat SEO is considered to be an unethical search engine Optimization whereas 

White Hat SEO is considered to be an ethical Search Engine Optimization. They follow Google rules and regulations.


What is Back Link?

The incoming links to your website or webpage is referred as back link.


What are out bound Links?

An outbound-link (OBL) or outgoing link is a link from your website or webpage to one more website or webpage.


What is a keyword?

Keyword is a word that is used for searching during Search Engines in order to obtain results connected to your hunt query.


What is Keyword Density?

Keyword density is the proportion density of a keyword or phrase available on a webpage evaluate to the total number of words on the page. It is one of the basic ranking factors for search engines to display a webpage on the SERP. Provided the scrap keywords on a page would decrease the ranking of a webpage.


What is Anchor Text?

Anchor text is a clickable hyperlink that is also identified as link text, link label and link title. The keyword contained in the anchor text would boost the ranking of a webpage that get the incoming link.


What are organic results?

The page views come across directly all the way through SERP and not through any Off Page Optimization is known as organic results.


What is Googlebot?

Googlebot is the search bot software which is used by Google to index a webpage. Crawling, Caching and indexing of a webpage occur all the way through this Googlebot by collecting information from that webpage.


What are Meta Tags?

There are quite a few Meta tags used in HTML but the top four tags that are often used for SEO are Meta Title, Meta Description, Meta Keywords and Robot tags.


What is Meta Title?

Title is the essential factors for a good quality SEO of a webpage. These tags must be positioned within head section. These tags should tell some helpful information about that page. A good title tag is supposed to contain 60 characters. These titles would appear on the SERP for your website all along with the Meta description of that page. Google won't penalize your page if it holds title with more than 60 characters and it skips the left behind characters. If a web page doesn't hold title tag it means Google would pick the H1 tag as title or it will provide the title by its individual.

For all time write title tag for the page and not for SEO, if you stuff keywords in you title then Google may not rank your webpage.


What is Meta Description?

A description tag must explain about a webpage and it be supposed to contain keywords except for stuff all the keywords. Worthless description would have an effect on your webpage. A description tag must contain 150 – 160 characters. If you provide irrelevant or empty description, Google would take the description from the content available in that page.


What are Meta Keywords?

In early period Meta keywords are the slightest important tag for Search engine like Google. But it is a trouble-free way to tell our vital keywords to search engine. Meta keywords must contain less than 250 characters.

Currently Google won't consider Meta keywords as one of the ranking factor.


What is White Hat Seo?

White Hat SEO is one of the SEO procedures that a Search engine always likes. Usage of SEO methods, tricks and strategies by subsequent search engine regulations and policies, algorithm and strategies are known as White Hat SEO.


What is Black Hat Seo?

Black Hat SEO or Negative SEO is a regular term for doing SEO spamming methods. Practice of SEO by not following strategy and policies of search engine is called as Black Hat SEO. Some of the Black Hat SEO procedures are

Providing Low Quality content or copy content on the page

Receiving backlinks from spammed or adult sites.

Giving keyword fabricated content on the page with background color

Getting too many backlinks from a particular page with unlike anchor text that aims a single page of your website.

concealing

Google Bowling etc




 What is a Back link?



Back links are the incoming links to your webpage or website and getting these back links from good PR and relevant site is always better for your site.


What is an out bound Link?

An outgoing link or outbound-link is a link from your individual webpage or website to another webpage or website.

 What is a keyword?

Keyword is an exacting term being used for searching all the way through Search Engines like Google in order to obtain results associated to your searched query.

 What is Anchor Text?

Anchor text is also being acknowledged as link text or link label or link title, which is a clickable hyperlink. This is used to increase your webpage ranking by receiving the incoming links after clicking the contained keyword.

 What are organic results?

Organic results are the page views which come directly via SERP and not from any Off Page Optimization.

What is Googlebot?

Googlebot is a type of software which is utilized by the Google as a search bot to index a webpage. This software assembles the information from each webpage by doing the crawling, caching and then indexing of a webpage.

 What is a Meta Tag?

You can scrutinize several Meta tags being utilized in HTML coding, but the significant ones are the four Meta tags. These are the frequently used Meta Tags: Meta Description Meta Title,  Meta Keywords and Robot tags 

 What tools do you use frequently for doing SEO?

Most frequent tools which are utilized in SEO are: Google Keyword Planner, Ahrefs, Google Analytics, Google Search Console, Alexa, Open site explorer and Website grader. Nowadays you can also find some paid SEO tools like seo Moz and Bulk DA Checker in market.

 What is Google Sandbox?

This is the place where the clean and less trustworthy sites were kept for a certain time of period, till their organization acquire in the search results. This might be happens due to the building of so many links surrounded by a short time length.

What are the boundaries of title and description tags?

Title tag can be typically between 50-68 characters and Meta description tag can be about 140 – 150 characters.

 How will you determine to boost the Page rank of a page?

To increase the page rank of your webpage, you must build more backlinks from high page rank websites and authority sites.

 How will you treat Web principles during optimizing a website?

I generally apply the web principles from the W3C at the time optimizing the webpage, which facilitate that site to acquire more points from Google to improvise page rank.

 What is 301 redirect?

It is a type of procedure to redirect the client from an old page URL to a new page URL.

 What is Clocking?

Clocking is the process of making use of several misleading procedure which allows the client with a different version of the website than that accessible to the search engines.

 What techniques would you apply for reduction the loading time of a website?

We can utilize the external style sheets, minimum images, reduce the file dimension of the images that we utilize, without compromising on the excellence and use the CSS sprites to control the HTTP requests.

What are webmaster tools?

It is an open service offered by the Google to obtain the information about the indexing data, back links, search queries, crawl issues, malware complaints and XML site map.

What is robots.txt?

It is sorts of text file use to provide the guidelines to the crawlers with reference to the caching and indexing of a website, directory, domain or a file of a webpage.

What is Keyword Density?

It is a vital factor to boost your webpage ranking. Keyword density is the percentage density of a particular phrase or keyword existing on a website evaluate to the total number of words on the particular page.

What is Cross Linking?

It is measured as one of the most excellent strategy that can approach in helpful to give way high search engine rankings, by leveraging more than a few domains possess by you.


Comments

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