Anchor Text Optimization In Search Engine Optimization
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| Anchor Text Optimization In Search Engine Optimization |
Always utilize expressive anchor text for all your text links. Nearly all search engines consider the anchor text of incoming links when ranking pages. Here is an example of anchor:
<a href="otherpage.htm" title="Anchor Title">Anchor Text</a>
Listed below are some of the key points to note with reference to anchors:
• The anchor title should have suitable keywords. The Anchor Title plays a significant role and is observed by most of the search engines. Anchor title helps the site visitors by means of a balloon, and display written text.
• The Anchor Text is an added vital element, which should be selected very cautiously because this text is used not only for search engines but also for the purpose of navigation. You must try to use the best keywords in your anchor text.
• The otherpage.htm is the link to one more webpage. This link could be an external site. Here, you need to make sure that the linked page does exist or not; or else it is called a broken link, which gives a terrible impression to search engines as well as to site visitors.
Another example of an anchor possibly will be as follows:
<a href="otherpage.htm" title="Anchor Title">
<img src="image.gif" alt="keywords" />
</a>
Make sure that it should be confirm that you have put alt tag properly while using an image in place of an anchor text. An image alt tag must have suitable keywords.
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