What Are The Different Types Of Digital Marketing?
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| What Are The Different Types Of Digital Marketing |
Digital
marketing refers in promoting the products or brands through one or more methods of electronic media such as
Search Engines, Websites, Social Media, Email and Mobile Apps.
We
have more than five different channels in Digital Marketing they
are:
1. SEO
(Search Engine Marketing)
2. SMO(Social
Media Optimization)
3. SEM
(Search Engine Marketing)
4. SMM
(Social Media Marketing)
5. Email Marketing
1. SEO: The expansion of SEO is Search
Engine Optimization, the main purpose of SEO is to get the traffic from different Search Engines, such as google.com,
yahoo.com, bing.com on first page.
In SEO we have two Methods :
1. On Page Optimization
2. Off Page Optimization
1.On Page Optimization: On Page Optimization is the process of Choosing the Website Name, giving website title, preparing Content etc. If we give a good parameters according to search engine guidelines, our website improves search rankings.
Let us learn On Page Optimization Methods:
1. Page Title: Page Title plays an most important role in our Website because user firstly looks at the web page title before visiting the Website. So user must get understood our whole website just looking at the Page Title itself.
2. Description: As the Page Title is helpful in getting the users to our Website, but the same way Description also plays the key role that how we explain and how much it reach to the users. It sounds good if we mostly brief the Description with Headings, Images, and Videos. And the content is the king of the Website, it is far better to write the content of our own, Make sure that should not source or copy the content from other websites.
3. URL Structure: By looking at the URL, the search engines and Users should get understood that what is exactly on each page in our website, so our pages could get better results in search engines.
Tags: While writing the content make sure that the H1,H2, H3, H4 titles must be used the headings and major points, it indicates to make the page more readable.
Keyword Density: While posting the content, we must check how many words are consisting and how many times it repeated in the content and this is called density. Any word should not be repeated not more than 3-5 times.
Image SEO: For every post it is good to utilize Images to make the content valuable and improvement of the ranking. Make sure to give all properties of the image such as alt tag, title text and captions.
Must Read:
Digital
marketing refers in promoting the products or brands through one or more methods of electronic media such as
Search Engines, Websites, Social Media, Email and Mobile Apps.
1. SEO: The expansion of SEO is Search Engine Optimization, the main purpose of SEO is to get the traffic from different Search Engines, such as google.com, yahoo.com, bing.com on first page.
In SEO we have two Methods :1. On Page Optimization
2. Off Page Optimization
1.On Page Optimization: On Page Optimization is the process of Choosing the Website Name, giving website title, preparing Content etc. If we give a good parameters according to search engine guidelines, our website improves search rankings.
Let us learn On Page Optimization Methods:
1. Page Title: Page Title plays an most important role in our Website because user firstly looks at the web page title before visiting the Website. So user must get understood our whole website just looking at the Page Title itself.
2. Description: As the Page Title is helpful in getting the users to our Website, but the same way Description also plays the key role that how we explain and how much it reach to the users. It sounds good if we mostly brief the Description with Headings, Images, and Videos. And the content is the king of the Website, it is far better to write the content of our own, Make sure that should not source or copy the content from other websites.
3. URL Structure: By looking at the URL, the search engines and Users should get understood that what is exactly on each page in our website, so our pages could get better results in search engines.
Tags: While writing the content make sure that the H1,H2, H3, H4 titles must be used the headings and major points, it indicates to make the page more readable.
Keyword Density: While posting the content, we must check how many words are consisting and how many times it repeated in the content and this is called density. Any word should not be repeated not more than 3-5 times.
Image SEO: For every post it is good to utilize Images to make the content valuable and improvement of the ranking. Make sure to give all properties of the image such as alt tag, title text and captions.
Must Read:
Must Read:
FAQ'S | SEO | Digital Marketing Made Easy
2.Off-Page Optimization: Promoting our website in other website and improving the position of the website in search engines result page is Off-Page optimization. With this process our website will increase Back Links.
1. Back Links: Back links are the links on one website that be in the form of an text or image, when it clicked, it will take the user to another website.
2. Hyper Link: Most frequently we access websites by clicking hyperlinks. World Wide Web is based on hyperlinks.Hyper links are associates established among a word/phrase/image and a website/file.
3.Directory Submissions: Directory submission is the process of submitting your website link to several business directories or web directories with the purpose of generating the back links.
4. Social Book Marking Submissions: Social bookmarking is a strategy that builds a position point for your website or your content on the search engine to make it available to the visitors and providing you a better possibilities in getting ranked high for keywords relevant to your business.
5. Forum Posting: Forum posting is an online discussion site where people can share their questions and answers in the Form of messages. It is one of the helpful ways to generate back links to the site and drive traffic.
6. Image Sharing: Image Sharing is getting famous and famous in SEO now. Sharing images to your website will be helpful in generating traffic as well as back links probably. Images will certainly interact visitors more than the text.
7.Article Submission: Article submission usually is one of the most efficient off-page SEO strategy which will boost up the ranking of your website if done correctly.
8. Classified Submission: A classified submission is one of the best procedures in promoting the business without investing the money in classified submission sites.
9 Questions & Answers: Question and answer submissions are a strategy that consists of the task of answering questions and asking the questions by users on different Question and Answer submission sites. The main reason why this procedure is used is that search engines and sites to have a need of optimization to get a link back.
2.Off-Page Optimization: Promoting our website in other website and improving the position of the website in search engines result page is Off-Page optimization. With this process our website will increase Back Links.
1. Back Links: Back links are the links on one website that be in the form of an text or image, when it clicked, it will take the user to another website.
2. Hyper Link: Most frequently we access websites by clicking hyperlinks. World Wide Web is based on hyperlinks.Hyper links are associates established among a word/phrase/image and a website/file.
3.Directory Submissions: Directory submission is the process of submitting your website link to several business directories or web directories with the purpose of generating the back links.
4. Social Book Marking Submissions: Social bookmarking is a strategy that builds a position point for your website or your content on the search engine to make it available to the visitors and providing you a better possibilities in getting ranked high for keywords relevant to your business.
5. Forum Posting: Forum posting is an online discussion site where people can share their questions and answers in the Form of messages. It is one of the helpful ways to generate back links to the site and drive traffic.
6. Image Sharing: Image Sharing is getting famous and famous in SEO now. Sharing images to your website will be helpful in generating traffic as well as back links probably. Images will certainly interact visitors more than the text.
7.Article Submission: Article submission usually is one of the most efficient off-page SEO strategy which will boost up the ranking of your website if done correctly.
8. Classified Submission: A classified submission is one of the best procedures in promoting the business without investing the money in classified submission sites.
9 Questions & Answers: Question and answer submissions are a strategy that consists of the task of answering questions and asking the questions by users on different Question and Answer submission sites. The main reason why this procedure is used is that search engines and sites to have a need of optimization to get a link back.
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