What Is Keyword In SEO | Digital Marketing Made Easy

What Is Keyword In SEO ?

What Is Keyword In SEO

A keyword is a phrase that is used to match with the question a person enters into a search engine to locate exact information. The majority people enter search phrases that consist of two to five words. Such phrases might be called search phrases, keyword phrases, query phrases, or just keywords. A quality keyword phrases are particular and explanatory.

The subsequent concept connected to keywords; assist in optimizing the keywords on a web page.


Must Read:

FAQ'S | SEO | Digital Marketing Made Easy

Keyword Frequency

This is calculated as how frequently does a keyword come into view in a website title or description. You do not want to go overboard with frequency, however, while on some search engines if you repeat a word often, you will be penalized for "spamming" or keyword stuffing.

In common while, you repeat your keyword in the document as many times as you can get away with, and up to 3-7 times in your list of meta tags.

Keyword Weight

The Keyword Weight refers to the number of keywords appearing on your web page matching up to the total number of words appearing on that same page. Some search engines think this while determining the rank of your website for a particular keyword search.

One procedure that frequently works well is to create some smaller pages, in general just a paragraph long that highlight a particular keyword. By keeping the on the whole number of words to a minimum, you can enhance the "weight" of the keyword you are emphasizing.

Also Read: 

What Is Meta Tag Optimization In SEO | Digital Marketing Made Easy

Keyword Proximity

Keyword Proximity refers to the placement of keywords on a web page in relation to each other or, in several circumstances, in relation to other words with a related meaning as the queried keyword.

Keyword Placement

It is important that where your keywords are placed on a page. For instance, nearly all engines, placing the right keywords in the Title of the page or in the Heading tags will give it more relevancies. On some engines, placing keywords in the link text, the element that is underlined on the screen in a browser, can insert more relevancy to those words.

Best Places to Put Keywords

The list of the places that you can try to put your main keywords.

• Keywords in the <title> tag(s).

• Keywords in the <meta name="description">.

• Keywords in the <meta name="keyword">.

• Keywords in <h1> or other headline tags.

Picking the accurate keywords to optimize for is therefore the initial and most essential step to a successful SEO campaign.